Privacy Policy

Last updated: February 20, 2026.

 

Introduction

When you visit our website, information about you is collected to improve your experience, optimize our content, and increase the relevance of advertising displayed on the site.

If you do not wish for information to be collected, you may delete your cookies (see instructions below) and refrain from further use of the website.

Below, we explain what information is collected, the purpose of the collection, and which third parties may have access to it.

 

Cookies

This website uses “cookies”, which are text files stored on your computer, mobile device, or similar, for the purpose of recognizing your device, remembering preferences, performing statistics, and targeting advertisements.

Cookies do not contain harmful code such as viruses.

You can delete or block cookies at any time. See guidance here:

www.minecookies.org/cookiehandtering

If you delete or block cookies, advertisements may become less relevant to you and appear more frequently. You may also experience that the website does not function optimally and that certain content is not accessible.

 

Third-Party Cookies

The website may contain cookies from third parties, including:

  • Shopify

  • Klaviyo

  • Meta (Facebook)

  • Google Analytics

  • Google Tag Manager

  • Google Ads

These providers may process data on our behalf in accordance with applicable data protection laws.

 

Personal Data

Personal data is any information that can be linked to you as an individual.

When you use our website, we collect and process certain types of personal data. This may occur when you:

  • Browse our website

  • Sign up for our newsletter

  • Participate in competitions or surveys

  • Register as a user

  • Use our services

  • Make a purchase

 

We typically collect and process:

  • A unique ID and technical information about your device

  • IP address

  • Geographic location

  • Pages viewed and interactions

 

If you provide explicit consent and enter the information yourself, we also process:

  • Name

  • Phone number

  • Email address

  • Address

  • Payment information

This typically occurs in connection with purchases or newsletter sign-up.

 

Legal Basis for Processing

We process personal data in accordance with the EU General Data Protection Regulation (GDPR).

Our legal basis may include:

  • Performance of a contract (e.g., fulfilling your order)

  • Legal obligations (e.g., bookkeeping requirements)

  • Legitimate interests (e.g., website optimization and fraud prevention)

  • Consent (e.g., marketing communications)

You may withdraw consent at any time.

 

Security

We process your personal data securely and confidentially in accordance with applicable legislation, including the GDPR and Danish Data Protection Act.

Your data is used only for the purpose for which it was collected and is deleted when no longer relevant or legally required.

We have implemented technical and organizational measures to prevent accidental or unlawful deletion, disclosure, loss, degradation, unauthorized access, misuse, or processing in violation of the law.

 

Purpose of Processing

The information collected is used to:

  • Identify you as a user

  • Show you advertisements that are most relevant to you

  • Register purchases and payments

  • Deliver services requested (e.g., newsletter)

  • Optimize our website and services

 

Data Retention

Personal data is stored only for as long as permitted under applicable law and deleted when no longer necessary.

Retention periods depend on the nature of the data and the purpose for storage. Therefore, it is not possible to specify a general timeframe for deletion.

Accounting data is stored in accordance with Danish bookkeeping laws.

 

Disclosure of Information

Information about your use of the website, advertisements viewed or clicked, geographic location, gender, and age segment may be disclosed to third parties to the extent this information is known.

Such data is primarily used for advertising targeting purposes.

We also use third-party data processors for storage and processing of data. These processors act solely on our behalf and may not use the information for their own purposes.

Personal data such as name and email address will only be disclosed if you provide explicit consent.

We only use data processors located in the EU/EEA or in countries that provide adequate data protection under EU law.

 

Your Rights

Under the GDPR, you have the right to:

  • Access the personal data we process about you

  • Request correction of inaccurate data

  • Request deletion of your data

  • Object to processing

  • Restrict processing

  • Data portability

  • Withdraw consent

To exercise your rights, contact us at:

hello@brainchildposters.com

You also have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet).

 

Publisher

This website is owned and operated by:

Brainchild ApS
Jenny Kammersgaards Vej 11
8700 Horsens
Denmark

Email: hello@brainchildposters.com